The Essentials of Branding

The Essentials of Branding

Marketing is an important aspect of running a business. It is just as crucial to success as is product development or managing finances. However, it is often overlooked as being unnecessary. Let’s illustrate the importance of marketing through an example. Imagine that...
The Role of Logo in Branding

The Role of Logo in Branding

A logo is an important part of your company. At least it should be. It is easy to underestimate its importance and get just any free logo maker software to create one for you. After all, it is just a symbol, right? Any logo maker generator can provide you with one?...
The Key Elements of Branding

The Key Elements of Branding

Are you launching your own company? Safe to say there is a lot you need to do. Between product designing and effective marketing, you are likely to be swamped with work.  However, among all of this, you must not forget about three essential parts of your business....