A logo is an important part of your company. At least it should be. It is easy to underestimate its importance and get just any free logo maker software to create one for you. After all, it is just a symbol, right? Any logo maker generator can provide you with one?

Well, there is nothing wrong with opting for free online logo maker and download. However, you must choose wisely. If you are selecting a free logo download or sifting through free logo design templates, it is integral to keep various factors in mind. This is because the logo has an important role in the overall branding of the company.

Logo and Branding

Don’t make the mistake of thinking that logo is the sole form of branding. Instead, it is just one of many aspects of it. A logo is a visual representation of your brand. It is what allows customers to differentiate your product from your competitor’s.

While it is unwise to add too much value and function to a logo, you must remember what a logo is supposed to do. For instance, it needs to communicate the main values of your company. If you can be creative enough, you can use it to symbolize your company’s story as well.

Designing the perfect logo

It doesn’t matter whether you are using a logo maker generator, a software or a professional designer. At the end of the day, there are certain characteristics your logo must have. This includes the following:

  • Simplicity. Complex logos don’t translate well into smaller sizes and hence lose their meaning. Remember, a logo is not just used on billboards. Instead, it is added on letterheads and all sorts of communication. Therefore, the need to compress it will arise. A simple logo will fare well in such a situation.
  • A maximum of three colors. Generally, you use the company’s colors in the logo as well. However, make sure that you don’t use more than three colors. This ensures that the logo doesn’t look all over the place.
  • Scalable. It is advised that you don’t include symbols that limit the function of your company. For instance, if you are selling shoes right now doesn’t mean you won’t expand to other niches. But, having a logo which has a shoe in it will limit your scalability choices.


Understand the role of the logo in branding. Put in some effort in creating the perfect logo. Your brand matters just as much as the product you are delivering.